The Purpose of Motion Graphics isn’t just about making things jiggle on a screen or adding some flashy effects. If you think that, you’re missing the whole point. For years, I’ve been elbow-deep in the world of making things move – from simple logos that pop to complex explainers that break down seriously tricky stuff. And let me tell you, there’s a real, tangible reason why businesses, educators, artists, and pretty much everyone is leaning into motion graphics more and more. It’s not just a trend; it’s a powerful way to connect, communicate, and get your message across in a world that moves at lightning speed. It’s about making information digestible, stories unforgettable, and ideas exciting. It’s the bridge between static visuals and pure video, taking the best bits of both to create something unique and effective. Think about it: you’re scrolling through endless stuff online, what makes you stop? Often, it’s something that catches your eye, something that moves. That’s where the magic of The Purpose of Motion Graphics really shines. It’s designed to stop you in your tracks, hold your attention, and actually *communicate* something meaningful before you swipe away. It’s a dynamic language in itself, adding layers of meaning through timing, movement, and visual flow that static images just can’t replicate. And it’s not just for fancy commercials anymore; you see it everywhere, from news reports explaining complex data to apps guiding you through their features. The Purpose of Motion Graphics is fundamentally about making information more accessible and engaging for everyone.
Why Motion Graphics Matter: Beyond Just Looking Good
Okay, so let’s dig a little deeper. What is The Purpose of Motion Graphics, truly? From my seat, having worked on countless projects, it boils down to several key things. It’s about explaining the complicated, grabbing attention in a noisy world, telling stories in a fresh way, and building a strong identity for brands. It’s the secret sauce that takes plain information or a simple image and gives it life, energy, and impact. You could show someone a graph, or you could animate that graph growing over time, showing the trend visually and making it much easier to grasp instantly. That’s The Purpose of Motion Graphics in action – taking data and making it understandable, taking a concept and making it relatable. It’s about clarity and connection.
Think about trying to explain how a complex piece of software works using just text and static pictures. It would be tough, right? Pages and pages of instructions. But with motion graphics, you can *show* the user clicking here, dragging there, watching the interface respond. You can guide their eye with movement, highlight key areas, and make the learning process intuitive. This is a huge part of The Purpose of Motion Graphics in the world of tutorials and onboarding.
It’s also incredibly effective for marketing. In a sea of static ads, a short, punchy animated graphic stands out. It can convey emotion, humor, or urgency much faster than text or even a photograph. It creates an immediate impression, and in the digital realm where attention spans are short, that immediate connection is gold. The Purpose of Motion Graphics here is to cut through the clutter and make your message seen and felt.
And let’s not forget storytelling. Motion graphics can add layers to narrative, whether it’s an animated title sequence setting the mood for a film, an explainer video outlining a historical event, or a social media post telling a quick, impactful story. Movement and visual metaphors can communicate ideas and emotions that static images simply can’t. The Purpose of Motion Graphics expands the possibilities of visual storytelling significantly.
So, yeah, they look cool. But that’s just the surface. The real power, The Purpose of Motion Graphics, is in their ability to communicate effectively, efficiently, and memorably in ways that other mediums struggle with. It’s about making things clear, making things exciting, and making things stick in people’s minds.
Making the Tricky Stuff Simple
Okay, let’s talk about one of the biggest heavy hitters when it comes to The Purpose of Motion Graphics: taking something complicated and making it easy to understand. This is where motion graphics truly shine. I’ve seen projects where we had to explain everything from blockchain technology to how a specific engine part works, and trying to do that with just words or pictures would be like trying to explain a color to someone who’s never seen it. It’s just not going to land properly.
But introduce motion, and everything changes. You can literally show processes happening step-by-step. You can break down a complex diagram and highlight different parts as you talk about them. You can use animation to show how systems connect, how data flows, or how different components interact over time. 
It’s like lifting the hood on a complicated machine and guiding someone’s eye through all the moving parts, explaining what each one does as it moves. You can simplify abstract concepts by giving them visual form and motion. Think about explaining a scientific principle – you could show molecules interacting, forces acting on objects, or reactions happening in real-time animation. This makes abstract ideas concrete and much easier for your brain to process and remember.
Let me give you an example I worked on. We had to explain a new financial product. Now, financial stuff can be incredibly dry and full of jargon. We could have written a long whitepaper, sure, but who’s going to read that unless they absolutely have to? Instead, we created a short motion graphics piece. We used simple shapes and friendly characters, animated charts that grew right in front of your eyes, and showed money flowing in a clear, visual way. We broke down the benefits step-by-step, using motion to emphasize key points and transitions. The response was amazing. People who found the concept confusing suddenly got it. They could see how it worked, literally. The Purpose of Motion Graphics in this context was to demystify something intimidating and make it accessible to a wider audience. It wasn’t just about making it look nice; it was about translating complex information into a visual language everyone could understand.
This applies across the board. Education? Teachers use animated videos to explain everything from history timelines unfolding to the human circulatory system working. Corporate training? Instead of a boring slideshow, show employees how a new system works with a step-by-step animated walkthrough. Non-profits? Explain the impact of their work by visually representing statistics and stories of change. The Purpose of Motion Graphics is a powerful tool for education and explanation because it caters to visual learners and makes information dynamic and engaging, helping people retain what they’ve learned much more effectively than just reading or listening alone. It breaks down barriers to understanding and makes learning a much more engaging and less intimidating experience.
It takes skill, of course, to simplify without losing accuracy. The job isn’t just animating things; it’s collaborating with experts to understand the core message and figure out the best visual metaphors and movements to convey it clearly and accurately. But when it’s done right, the results are undeniable. The Purpose of Motion Graphics in explaining complex subjects is incredibly impactful and valuable.
Grabbing Attention Immediately
Let’s be real. We live in a world overloaded with information. Every time you go online, open an app, or walk down the street (if there are digital billboards), you’re bombarded with messages. How do you stand out? How do you get someone to stop scrolling for just a second and pay attention to what you have to say? This is another major pillar of The Purpose of Motion Graphics.
Movement is naturally attention-grabbing for humans. Our brains are wired to notice things that are changing or moving in our field of vision. It’s a survival instinct, really. In the digital realm, this translates directly into catching someone’s eye amidst a static feed of images and text. A well-designed piece of motion graphics just pops. It creates a visual interruption in the flow, prompting the viewer to pause and see what’s happening.
Think about social media. You’re scrolling through Instagram or Facebook, seeing picture after picture. Then, BAM! An animated ad or a short video snippet starts playing. Your eye is immediately drawn to it. The movement, the dynamic visuals, the potential for something interesting to unfold – it’s much more compelling than a static image, no matter how pretty that image is. The Purpose of Motion Graphics on these platforms is to cut through the noise and secure those precious few seconds of attention that can make all the difference in getting your message seen.
This isn’t just for ads, either. News organizations use animated intros and graphics to make their segments more engaging. Websites use subtle motion on their landing pages to guide the user’s eye and create a more dynamic experience. Even simple things like animated icons or loading screens can make an interface feel more polished and responsive. It’s all about creating a more engaging visual experience that holds interest longer than something static could.
I remember working on a project for a new online service. We initially just had static banner ads and social posts. They were okay, but the click-through rates were pretty low. We decided to invest in some short, snappy motion graphics instead. We animated the key benefits of the service, made the text fly in, and added some fun, quick transitions. The difference was night and day. People stopped scrolling. They watched the short clips. And crucially, they started clicking. The visual energy and the dynamic presentation just captured their attention in a way the static images never could. That was a really clear demonstration of The Purpose of Motion Graphics in practice – not just making things look lively, but actively using that energy to grab and direct attention effectively in a busy digital space.
It requires careful planning, though. You can’t just make things move randomly. The motion needs to be deliberate and serve the message. It should guide the eye, emphasize key information, and maintain a consistent visual style. But when done right, the power of motion graphics to capture immediate attention is undeniable. It’s about making your content impossible to ignore, at least for that initial, crucial moment.
Enhancing Stories and Narratives
Beyond just explaining facts or grabbing attention, The Purpose of Motion Graphics is deeply intertwined with storytelling. Think about any video you’ve watched that had a killer opening sequence or a compelling visual explanation. Chances are, motion graphics played a big part.
Movement adds a layer of emotion and flow to visuals that static images simply can’t provide. You can use pacing and timing in motion graphics to build suspense, create excitement, or evoke a sense of calm. The way elements move on the screen can mirror the rhythm of a voiceover or music, creating a more immersive and impactful experience for the viewer. The Purpose of Motion Graphics in storytelling is about adding that dynamic layer that can amplify the emotional beat and narrative flow.
Consider an explainer video telling the story of how a company started or how a product was developed. You can use animated scenes, transitions between different points in time, and dynamic text to guide the viewer through the narrative arc. Instead of just showing a picture of the first office, you can animate the building appearing, showing the passage of time. Instead of just stating a challenge, you can visually represent that challenge and then show how it was overcome. This makes the story more engaging and memorable.
Title sequences in movies and TV shows are classic examples of The Purpose of Motion Graphics in setting the tone and telling a mini-story before the main event even begins. They use typography, imagery, and motion to establish the genre, the mood, and often introduce key themes or characters. A gritty crime show will have a vastly different title sequence from a lighthearted comedy, and motion graphics are key to creating that immediate impression and immersing the viewer in the world of the story.
Even short-form content benefits. A social media campaign telling a story about customer success can use animated testimonials or visual representations of positive outcomes. A short documentary clip might use animated maps or diagrams to show the scope of an issue or the path of an event. The motion helps to keep the viewer engaged throughout the narrative, guiding them from one point to the next smoothly and visually reinforcing the spoken or written word.
Working on projects where we help clients tell their story is incredibly rewarding. You get to take their passion, their history, or the journey of their users and translate it into a visual experience that resonates emotionally. It’s not just about animating a script; it’s about finding the visual language, the right style of motion, and the perfect timing to make that story feel authentic and impactful. That’s a significant part of The Purpose of Motion Graphics – enabling richer, more dynamic, and more emotionally resonant storytelling across various platforms and purposes.
This ability to enhance narrative isn’t limited to traditional video. Interactive experiences, presentations, and even websites can use motion graphics to create a sense of flow and guided experience, leading the user through information or a story in a more dynamic and engaging way than static elements alone could achieve. It truly elevates the storytelling potential of digital media.
Building and Strengthening Brands
Your brand is more than just a logo; it’s the feeling people get when they interact with you. It’s the personality, the trust, the recognition. And motion graphics play a huge role in building and strengthening that identity. The Purpose of Motion Graphics in branding is about adding dynamism and memorability to how your brand is perceived.
Think about animated logos or brand idents (those short clips you see before a show or a video). They take your static logo and give it movement, sound, and personality. A swooshing motion might feel sleek and modern, while a bouncy animation could feel playful and friendly. This adds another dimension to your logo, making it more memorable and instantly recognizable. It’s like giving your brand a signature handshake – a consistent, dynamic introduction that sticks with people. Every time someone sees that familiar animation, it reinforces their connection with your brand.
Consistency is key here. Using consistent animation styles, colors, typography, and timing across all your motion graphics helps build a strong, cohesive brand presence. Whether it’s a social media ad, a website animation, or an intro for your YouTube channel, maintaining that consistent visual language makes your brand feel professional and reliable. It tells your audience, “This is us, and you know what to expect.” The Purpose of Motion Graphics includes creating this visual consistency that reinforces brand recognition and professionalism.
Moreover, motion graphics allow brands to express their personality in ways static visuals can’t. A brand that’s energetic and youthful can use fast, dynamic animations. A brand that’s calm and trustworthy might use slower, smoother movements and subtle transitions. The style of motion itself becomes part of the brand’s voice, communicating its values and personality non-verbally but powerfully.
I’ve worked with companies where we helped them develop a complete “motion brand guideline.” This meant not just designing their logo animation, but defining how text should move, how transitions should look, how elements should interact on screen. This ensures that anyone creating motion graphics for that brand, whether internally or externally, maintains a consistent look and feel. It’s about creating a recognizable visual rhythm and style that is uniquely theirs. This level of detail in defining the motion identity is crucial for large brands but beneficial for businesses of any size looking to build a strong, recognizable presence. The Purpose of Motion Graphics extends to becoming an integral part of the brand’s overall visual identity kit.
In a crowded marketplace, anything you can do to make your brand more memorable and distinct is a win. Motion graphics offer a powerful way to do this, adding dynamism, personality, and professionalism to your brand’s visual presence. It’s about taking your static identity and bringing it to life in a way that resonates with your audience and makes your brand instantly recognizable and relatable. That’s the impactful contribution of The Purpose of Motion Graphics in the world of branding.
Consider packaging – while the package itself is static, imagine seeing an online ad where the product box animates open to reveal what’s inside, or elements from the packaging design animate and swirl around it. Or think about website design – subtle animations on buttons, scrolling effects, or transitions between pages can make a site feel more modern, interactive, and aligned with a dynamic brand image. These might seem like small touches, but they contribute significantly to the overall brand experience, making it feel more premium and engaging. The Purpose of Motion Graphics is layered, influencing perception even in subtle ways.
Furthermore, motion graphics are fantastic for announcing new products or services. You can create a short, exciting animation teasing the features or revealing the design. This builds anticipation and generates buzz in a way that static announcements might not. The dynamic reveal inherent in motion graphics makes product launches feel more event-like and exciting for the audience, driving interest and engagement much more effectively. This is yet another way The Purpose of Motion Graphics serves crucial business goals.
Ultimately, motion graphics help humanize a brand. By adding movement and personality, they make the brand feel less like a static entity and more like something alive and interacting with the viewer. This can foster a stronger connection and build greater loyalty over time. The strategic application of The Purpose of Motion Graphics goes far beyond aesthetics; it’s about building relationships with your audience through dynamic visual communication.
Adding That Extra Spark: Making Things Visually Engaging
Alright, let’s not pretend it’s *all* about deep meaning and complex explanations. A big part of The Purpose of Motion Graphics is just making things look cool! And honestly, that’s a valid and important purpose in itself. Visual appeal matters. If something looks good and moves in an interesting way, people are more likely to watch it, share it, and remember it.
Motion graphics can take a standard presentation or video and elevate it from ordinary to extraordinary. They add energy, dynamism, and a level of polish that makes the content feel more professional and engaging. It’s like the difference between looking at a blueprint and watching a 3D rendering of the final building being constructed piece by piece – the latter is just way more exciting and easier to visualize. The Purpose of Motion Graphics here is simply to enhance the visual experience and make content more appealing.
Think about explainer videos for startups. Many of them use a bright, energetic motion graphics style. This isn’t just because it’s trendy; it’s because that style communicates innovation, energy, and a forward-thinking attitude. The fast pace, the vibrant colors, the smooth transitions – it all contributes to a feeling of excitement and possibility. They are leveraging The Purpose of Motion Graphics to imbue their message with a specific feeling and aesthetic that resonates with their target audience.
Even in more serious contexts, visual engagement is important. News graphics that animate statistics or map the spread of an event make the information easier to digest, yes, but they also make the news report more visually interesting to watch. A dynamic opening sequence for a documentary grabs your attention and signals the quality of the production you’re about to watch. These are all examples of how simply making things look good and move well contributes to the overall effectiveness and reception of the content. It keeps viewers hooked. It makes them want to keep watching to see what happens next visually.
I remember working on a project where the client had some amazing photography and video footage, but the overall edit felt a bit flat. We added some subtle motion graphics overlays – animated text titles that appeared dynamically, smooth transitions between clips, and some animated infographics to highlight key stats. We didn’t change the core footage, but the addition of motion graphics completely transformed the piece. It felt more polished, more professional, and much more engaging to watch. People commented on how “slick” it looked. That’s a testament to The Purpose of Motion Graphics adding significant production value and visual appeal.
Sometimes, the purpose really is just to entertain and delight the viewer with creative visuals and fluid motion. Think of abstract motion graphics used in music videos or art installations. There might not be a clear narrative or a complex concept being explained, but the interplay of shape, color, and movement creates an experience that is captivating and enjoyable to watch purely for its aesthetic value. This aspect of The Purpose of Motion Graphics taps into the artistic potential of the medium, using movement as a form of visual expression that can be deeply moving or simply delightful to behold.
So, while we can talk about explaining concepts or building brands, let’s not underestimate the simple power of making something look awesome. Visual engagement is a critical factor in holding attention and making content shareable in today’s visually saturated world. And that’s a perfectly legitimate and important part of The Purpose of Motion Graphics.
Where You See Motion Graphics In Action
Once you start looking for it, you’ll realize motion graphics are absolutely everywhere. They’re not confined to just one industry or type of content. Their versatility is part of why The Purpose of Motion Graphics is so broad and impactful.
You see them in **marketing and advertising**, from short social media ads and animated banners to full-blown animated commercials. They’re used to showcase products, explain services, and create memorable campaigns.
In **education**, motion graphics power explainer videos for online courses, interactive elements in educational apps, and dynamic presentations that make learning more engaging for students of all ages. They can simplify complex scientific processes, illustrate historical events unfolding, or demonstrate mathematical concepts visually.
The **news and media** rely heavily on motion graphics for animated intros, transitions between segments, data visualization graphics (like animated charts and maps), and lower thirds that display names and headlines dynamically during broadcasts or online videos. This helps break up static footage and makes information easier to track.
In the **entertainment industry**, motion graphics are everywhere – from title sequences and credit rolls in movies and TV shows to animated logos for production companies, visual effects elements, and dynamic graphics used in live broadcasts of sports or events. They help set the mood, provide information, and add production value.
Even in **user interfaces (UI)**, motion graphics play a role. Subtle animations when you click a button, load a page, or switch between screens can make an app or website feel more responsive, intuitive, and polished. They guide the user’s interaction and make the digital experience smoother and more pleasant. The Purpose of Motion Graphics in UI is often about subtle feedback and enhanced usability.
Think about **corporate communications** too. Town hall presentations, internal training videos, quarterly reports – motion graphics can make even potentially dry information more engaging and easier for employees to digest and remember. An animated timeline of company achievements or an animated breakdown of sales figures can be much more impactful than static slides.
Then there’s the world of **data visualization**. Instead of just showing a static chart, motion graphics can show data changing over time, comparing different data sets with dynamic movements, or highlighting specific trends as they develop. This makes data more accessible and its implications clearer. The Purpose of Motion Graphics is vital for bringing abstract data to life and making it tell a story.
And don’t forget the sheer amount of animated content on platforms like YouTube and TikTok. Creators use motion graphics for intros, outros, animated text overlays, dynamic visual effects, and much more to make their videos more engaging and stand out from the crowd. It’s a way for individual creators to add a layer of professionalism and visual flair to their content, making it more appealing to viewers and helping them build their audience. The accessibility of tools has made The Purpose of Motion Graphics relevant for almost anyone creating video content today.
This wide range of applications shows just how versatile and powerful motion graphics are. They aren’t a niche tool; they are a fundamental part of modern visual communication. Wherever there’s a need to explain, engage, or elevate visually, motion graphics are likely involved, serving their core purposes of effective and compelling communication. The Purpose of Motion Graphics adapts to countless scenarios, proving its essential role in today’s visual landscape.
Thinking About Getting Started?
Maybe reading all this has sparked some curiosity in you. Maybe you’re thinking, “Could motion graphics help me with my business?” or “Could I learn how to do some of this?” The answer is, very likely, yes. The barrier to entry, in terms of just trying things out, is lower than ever.
Understanding The Purpose of Motion Graphics is the first step. What do you want to achieve? Do you need to explain something complicated? Do you need to make your social media posts stop people from scrolling? Do you want to give your brand a more dynamic edge? Knowing your goal will guide you.
If you’re a business owner or marketer, you don’t necessarily need to become a motion designer yourself. You can partner with professionals who understand not just how to make things move, but how to use motion strategically to achieve your specific goals. Finding someone who gets The Purpose of Motion Graphics beyond just the technical aspects is key. Look for portfolios that show examples similar to what you need and talk to them about your objectives. A good motion designer isn’t just an animator; they’re a visual communicator who can help translate your ideas into compelling motion.
If you’re an aspiring creator or designer, there are tons of resources out there to start learning. Software like Adobe After Effects, DaVinci Resolve (Fusion), and even simpler tools like Canva with animation features make it possible to dip your toes in without needing a massive budget or a specialized degree right away. There are countless tutorials online, communities to join, and online courses that can teach you the basics of animation principles and software.
Starting simple is absolutely fine. Try animating text, creating simple transitions, or making basic shapes move. Focus on understanding the timing and flow – why certain movements feel right and others don’t. It’s like learning any new language; you start with the basic words and grammar before you can write a novel. Understanding The Purpose of Motion Graphics behind a simple animation, like why a logo eases into place rather than just popping up, helps you learn the ‘grammar’ of motion.
One of the biggest things I’ve learned over the years is that technical skill is important, but understanding communication is even more so. You can make something technically perfect, but if it doesn’t serve The Purpose of Motion Graphics for that specific project – whether it’s explaining something clearly, grabbing attention effectively, or building the right brand feeling – then it misses the mark. Always keep the ‘why’ in mind.
So, if you’re curious, dive in! Whether you’re looking to hire someone or learn it yourself, understanding The Purpose of Motion Graphics and exploring its possibilities is a valuable step in today’s visual world. The demand for dynamic, engaging content isn’t going anywhere, and motion graphics are a huge part of meeting that demand effectively.
Looking Ahead: The Evolving Purpose of Motion Graphics
So, we’ve talked about how motion graphics help explain, grab attention, tell stories, build brands, and generally make things look awesome. But where is this going? The world of visual communication is constantly changing, and The Purpose of Motion Graphics is evolving right along with it.
We’re seeing more integration with interactive experiences. Motion graphics aren’t just things you watch passively anymore. They’re becoming part of user interfaces, gaming, augmented reality (AR), and virtual reality (VR). Think about AR filters on social media that add animated elements to the real world, or VR environments where animated interfaces guide you through virtual spaces. The Purpose of Motion Graphics here is becoming about creating dynamic, responsive, and immersive experiences that viewers can interact with directly.
Personalization is another big area. Imagine motion graphics content that can dynamically change based on who is watching it or where they are. This is already happening to some extent with personalized ads, but the potential for dynamic, data-driven motion graphics is huge across various applications, from personalized educational content to tailored marketing messages. The Purpose of Motion Graphics in this context is shifting towards delivering highly relevant and individual visual experiences.
Accessibility is also becoming more and more important. How can motion graphics be used to make information accessible to people with disabilities? This could involve using specific types of motion that are easier for some people to process, providing alternative text descriptions of animations, or ensuring motion graphics are used in a way that supports rather than hinders accessibility features like screen readers. Ensuring The Purpose of Motion Graphics includes accessibility considerations is crucial for inclusive design.
Furthermore, the tools are getting more powerful and, in some ways, easier to use. AI is starting to play a role, potentially assisting with animation tasks, generating basic motion graphics, or helping designers streamline their workflows. This doesn’t mean designers will be replaced, but the tools and techniques we use will continue to evolve, potentially allowing for more complex or personalized motion graphics to be created more efficiently. The core principles of The Purpose of Motion Graphics will likely remain the same, but the ways we achieve them will change.
The demand for video content is still incredibly high, and motion graphics are a crucial element in making that video content stand out. As technology advances and new platforms emerge, the ways we use motion graphics will undoubtedly expand. Whether it’s for explaining complex data in a news report, creating an engaging title sequence for a streaming show, building an interactive experience in the metaverse, or making a social media ad impossible to ignore, The Purpose of Motion Graphics will continue to be about using movement and visual design to communicate effectively and compellingly in a dynamic world. It’s an exciting time to be involved in this field, as the possibilities seem to expand almost daily.
Conclusion
So, wrapping this up, it’s clear that The Purpose of Motion Graphics is multifaceted and incredibly valuable in our modern visual landscape. It’s not just about adding bells and whistles; it’s about enhancing communication, making complex ideas understandable, grabbing fleeting attention, telling stories that resonate, and building brands that feel alive and relatable. It’s a powerful tool in the hands of those who understand its potential and know how to wield it effectively.
From simplifying dense information to creating moments of pure visual delight, motion graphics serve a diverse range of functions across pretty much every industry you can think of. Their ability to combine visual design, animation principles, and timing makes them uniquely effective for conveying messages in a way that static visuals or text alone simply cannot match. They bring energy, clarity, and memorability to content in a world that values dynamic experiences.
Whether you’re looking to use motion graphics for your own projects, hire someone to create them for you, or even start learning the craft yourself, understanding the fundamental reasons *why* they work – The Purpose of Motion Graphics – is the key to success. It’s about communication first, and aesthetics second. It’s about connection, clarity, and creating impact through movement.
As someone who’s spent a good chunk of time working with motion, I can confidently say that its role is only going to become more important. The world is visual, fast-paced, and increasingly reliant on dynamic digital experiences. Motion graphics are perfectly suited to meet the demands of this environment, making them an essential tool for anyone looking to communicate effectively, stand out, and engage their audience in a meaningful way. That, ultimately, is The Purpose of Motion Graphics.
If you’re curious to see more about what motion graphics can do or are thinking about a project, feel free to explore: